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The PROS Customer Outperformer Awards celebrate organizations driving measurable commercial impact through innovation, AI, and advanced software solutions. From modern offer management and dynamic pricing to integrated retail strategies, we recognize customers who are transforming performance and delivering exceptional experiences.
The submissions are now closed, and we’re excited to celebrate this year’s PROS Customer Outperformer Award winners.
We are revealing our 2026 winners throughout the coming weeks. Stay tuned to see who is next!
Celebrating airlines that are redefining revenue optimization across their network. This award honors carriers that leverage PROS science and AI to enhance pricing precision, optimize demand forecasting and inventory, and drive smarter commercial decisions. Recipients demonstrate innovation, operational efficiency, and measurable performance improvements across routes, markets, and distribution channels.
Honoring airlines that are redefining modern airline retail through airline-led offer management. This award celebrates carriers that enhance the traveler experience with AI-powered dynamic offers while driving measurable incremental revenue across digital channels and throughout the customer journey.
Recognizing airlines that are maximizing resources and achieving exceptional results with PROS. This award celebrates carriers that move with agility, embrace innovation, and make every resource count to drive meaningful commercial results. Recipients demonstrate that scale is no barrier to transformation, turning ambition into measurable impact across their business.
Recognizing airlines that are accelerating digital revenue by leveraging PROS Offer Marketing solutions to attract, convert, and monetize demand more effectively. This award celebrates carriers that increase high-quality direct traffic, improve conversion rates, and generate measurable incremental revenue through optimized, dynamic offers and high-performing digital marketing strategies.
Recognizing airlines that accelerated from implementation to measurable commercial results in record time. This award honors carriers that demonstrate strong cross-functional alignment, rapid adoption, seamless IT integration, and early performance gains, quickly unlocking improvements across revenue management, pricing, digital sales, distribution, or marketing.
Award nominations are open to all PROS Customers, offering an equal opportunity for recognition.
Submission period: February 17, 2026 – June 30, 2026
Successful nominations will include:
By submitting, you authorize the use of the story of your journey with PROS. You confirm your authority to enter into this agreement and assert that the content is free of intellectual property violations or unlawful material. Submitted content may be converted into case studies post-Outperform and will be published in collaboration with each customer.
“Receiving the Outperformer Award is a proud moment for Cyprus Airways and a recognition of the work our teams have put into improving how customers discover and book our flights. Together with PROS, we have made our digital channels a stronger part of our business, while continuing to build a simpler and more relevant experience for travellers. We’re excited to keep moving forward.”
Pavlos Sarkas
IT Manager
Cyprus Airways
About Cyprus Airways
Cyprus Airways is the flag carrier of Cyprus, connecting the island with destinations across Europe and the Middle East from its hub at Larnaca International Airport. The Cyprus Airways name was first established in 1947 and became a symbol of the island’s connection with the world. Following its relaunch in 2017, the airline has entered a new chapter, combining that heritage with a modern approach to travel.
The airline operates a fleet of Airbus A220 and A320 aircraft and carries more than 600,000+ passengers annually. Its team of over 230+ professionals is dedicated to providing safe, reliable service and an experience shaped by the warmth of Cypriot hospitality. Alongside its direct network, Cyprus Airways works with airline partners to offer travellers further connections beyond the island.
Cyprus Airways is a member of the International Air Transport Association (IATA) and the European Regions Airline Association (ERA), and holds IOSA certification. As the airline continues to develop its network and digital services, its ambition remains to make travel to and from Cyprus easier while strengthening the island’s links with the wider world.
“Receiving the Outperformer Award as Conversion Champion is a tremendous honor for Aeromexico’s Digital Media and SEO team. We transformed our landing pages into useful travel guides, providing essential information on destinations, things to do, local cuisine, and travel tips. This allows us to support travelers throughout their journey—from inspiration to booking.
Powered by PROS technology, these pages achieved an average daily increase of 100% in clicks and 61% in impressions. In addition, organic traffic originating from ChatGPT grew fivefold (5×) during the same period. We look forward to continuing to innovate together, bringing Mexico to the world and making every journey an extraordinary experience.”
Brenda Soto Tejada
Jr. Digital Media & SEO Manager
Aeromexico
About Aeromexico:
Aeromexico is Mexico’s flagship airline. It serves more than 95 destinations across 21 countries in North America, Central America, South America, Europe, and Asia, operating a fleet that includes Boeing 787 Dreamliners, Boeing 737s, and Embraer 190 aircraft. Aeromexico is a founding member of SkyTeam. Cirium has recognized it as the World’s Most On-Time Global Airline for three consecutive years, a first for a Mexican airline. Its purpose is to elevate travel into an extraordinary experience while caring for its customers and our world.
“On behalf of the entire JAL team, we are truly honored to receive the Outperformer Award. Thanks to PROS’ cutting-edge technology and dedicated support, we significantly reduced our response time for group quotations from hours to seconds, achieving remarkable results, including a substantial boost in employee productivity and a 15% increase in group revenue. PROS is an essential partner in our airline retailing transformation, and we look forward to driving further innovation and co-creating new value together.”
Mr. Ross LEGGETT
Director, Senior Managing Executive Officer,
Senior VP Route Marketing, Japan Airlines
About Japan Airlines:
JAL Group is an aviation group with operations worldwide. It plays a leading role in its Japanese home market. With 39,076 employees, the Japan Airlines Group generated revenue of JPY 1,844,000m in the financial year 2024. JAL Group’s network is extensive, connecting more than 413 airports in 71 countries, including codeshare flights, as of March 31, 2026.
JAL Group consists of the business segments Full Service Carrier, LCC, Cargo and Mail, and Mileage, Life and Infrastructure. The Full Service Carrier business segment offers its passengers a broad range of domestic and international flights from its primary hubs at Tokyo International Airport and Narita International Airport. Japan Airlines also maintains an extensive domestic network connecting key regional hubs across Japan, providing seamless domestic and international connections.
Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East’s largest airlines.
Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleet with 153 aircraft. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 26 domestic airports in Saudi Arabia.
A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012.
Saudia was recently named “Best Airline Staff Service” for 2025 by Skytrax and ranked 17th in the global airline rankings. In addition, Saudia ranked first globally for on-time performance (OTP) in May, June and July 2026, according to Cirium. Saudia recognized at the APEX World Class 2026 Awards, receiving the “World Class Airline” title for the fifth consecutive year and the “Best in Class: Service–Guest Experience” award for the second consecutive year.
About Porter Airlines
Porter Airlines is a Canadian airline headquartered in Toronto. Since launching in 2006, Porter has grown from a regional carrier into a rapidly expanding airline serving destinations across Canada, the United States, Mexico, the Caribbean and Central America. The airline operates a modern fleet of Embraer E195-E2 and De Havilland Dash 8-400 aircraft and continues to expand its network and partnerships across international markets
Porter has built its brand around challenging the traditional economy travel experience. Its signature service includes no middle seats on any flight, complimentary premium snacks, beer and wine served in glassware, and free, fast Wi-Fi on its E195-E2 fleet. This combination of thoughtful service, modern aircraft and a differentiated onboard experience has helped Porter establish a distinctive position in the North American market as it continues to grow its network and customer base.
About Fiji Airways
Founded in 1951, the Fiji Airways airline group comprises Fiji Airways, Fiji’s international airline, and its wholly owned domestic and regional subsidiary, Fiji Link. From its hubs at Nadi and Suva (Nausori) International Airports, Fiji Airways and Fiji Link serve 37 destinations across 15 countries with connectivity to 900+ destinations worldwide through full membership of the oneworld alliance and our close association and alignment with the Qantas Frequent Flyer and American Airlines AAdvantage® loyalty programs. Destinations include Fiji, Australia, New Zealand, the US, Canada, Hong Kong (SAR China), Singapore, Japan, Samoa, Tonga, Tuvalu, Kiribati, Vanuatu, New Caledonia and Solomon Islands. The Fiji Airways Group brings in 70 percent of all visitors who fly to Fiji, employs over 2000 employees, and earned revenues of over FJD$1.8 billion (USD $817m) in 2024. Fiji Airways was named an APEX World Class 2026 airline in September 2025, an honour that places it among the Top 10 airlines globally. Visit fijiairways.com for more information.